Product/Market Fit

Marc Andreessen defined the term as follows: “Product/market fit means being in a good market with a product that can satisfy that market.”. Many people interpret product/market fit as creating a so called minimum viable product that addresses and solves a problem or need that exists. – Wikipedia

For sure, finding the right solution to the right market is fundamental and critical path.

Unfortunately, however, there’s no definitive guidance on how to find the right product/market fit. You can easily find various relevant blog posts or books. Some are B2C oriented; some too simplistic; some too complex; some vague; some definitive, but it’s unclear why. Collectively, you’ll end up with conflicting, at best confusing advice.

That’s because B2B is different than B2C, often more complex. A consumer is often both the buyer and the user. You buy a coke and you drink it. In business, buyers, users, influencers, blockers, champions, etc. can be different not only different people but maybe different departments with multiple people. You must consider budgets, supply chain, partners, and not just current competitive positions, but likely future moves.

To make matters more complex, each startup team is different. Some have deep domain expertise; some do not yet. Especially in tech, often founders are engineers, eager to build.

On the other hand, if it were easy, everyone would do it.

PrioritizeMarketing has the unique combination of 30 years of B2B and broad industry experience, a proven methodology that is flexible and adaptable for a startup’s unique circumstance.